Going to a conference is always fraught with some version of the same question: “What will I take away that will make my investment worthwhile?”
Every gathering of this type is full of opportunities to meet new people, pick up some tips, forge a couple of deeper connections and potentially walk away with game changing insights. However, I do wonder how many of us go into these events with a clear sense of what we would like to get out of them – and then plan accordingly. It strikes me that in a conference focussed on strategy and innovation, it is timely to think about an approach that is at least somewhat strategic in its intent.
With that in mind and understanding that disruption and innovation are often deeply interconnected, I thought I would quickly share a Resilient Futures insight as to what we're seeing as four critical elements of disruption readiness – and by extension, critical to making the most of your opportunities to innovate:
1. Developing the right mindset.
2. Cultivating the right focus.
3. Activating the right strategy.
4. Always being ready to leverage disruption.
While these may seem self-evident, we’re still surprised by how many organisations are not yet tuned in to disruption in all its forms, the potential opportunities and risks that it may reveal, and the nature of the relationship between disruption and innovation.
Presuming that we’re all intent on maximising the World Forum Disrupt opportunity, perhaps the question we should each be asking is, “How can I make the most of my Strategy and Innovation World Forum experience by going into every session, talk, break, handshake (I think you get the point) with an intention of discovering new and different answers to the questions that naturally fall out of the four elements of disruption/innovation readiness?”
How might this experience be different from other events if you set yourself the goal of ensuring that your investment in the Forum leads to concrete insights that can be actioned immediately? In a world where moving fast (and often first) can create significant opportunity, it seems to me that we should be seeking answers to questions like:
1. What am I hearing at this event that will help me to foster a disruption-ready and innovation-attentive mindset at all levels of my organisation – and not just in the usual places?
2. How do we make sure we have a shared understanding of our operating conditions (both now and into the future) so that know where to best focus our resources? What insights from the Forum will help me get others in my organisation to understand the true nature of disruption and innovation?
3. Are we using old strategy and planning methods that are not fit-for-purpose in this age of compounding, exponential change? If so, what other approaches are available to us in the current environment?
4. Can we position ourselves to be flexible, intuitive and ready to change ahead of change so that we can move fast – and first? Who at the Forum is already doing that and what have they learned along the way that can inform our own approach?
Of course, we hope that your time at the Strategy and Innovation World Forum is memorable, worthwhile and inspiring – and to achieve those ends we encourage you to think about how to make the most of the time you are investing to be there.
Disruption and innovation won’t wait. Why should you?